Diversity at Disney - 5774 Words

1 Disney Disney 2 For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today s global corporation, Disney continues to proudly provide quality entertainment for every member of the family, across America and around the world. The company is diversified, focusing on its mass media headquartered in Burbank, California (Iger, 2012). In terms of revenue, it is the largest media conglomerate in the world (Silkos, 2009). Founded on October 16, 1923, by the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in†¦show more content†¦The gold medal as IDEAL Employer for diversity MBA and undergraduate students goes to Google, followed by Walt Disney, Goldman Sachs and McKinsey (Universum, 2012). Disney, which prior to 2005 had always been at the top of the list, has regained a leading position thanks to its massive recruiting efforts a nd its strong consumer brand. Disney has a variety of diversity-training programs, including programs on generational communications, creating an inclusive environment, disability awareness and inclusion leadership training. Disney works to accommodate guests with disabilities by training cast members, making the latest technology available for visitors, and constantly reviewing policies and procedures that govern park operations. In addition, visitors with disabilities can plan their Disney outing by reviewing a copy of the resort s Guidebook for Guests with Disabilities (Disney Hollywood Studios, 2012). This booklet provides a detailed overview of the services and facilities available at each park for guests with disabilities, including information about parking, restrooms, auxiliary aids, telephones, transportation facilities, and specific attraction entrance and boarding procedures. There are many rides that allow a guest to remain in a wheelchair while experiencingSho w MoreRelatedStrategic Planning : Walt Disney1592 Words   |  7 PagesMGT411 Strategic Planning Walt Disney Company Strategic Analysis Patten University Disney, Yesterday and Today The Walt Disney Company was formed in 1923 as the Disney Brother Cartoon Studio with Walt and Roy Disney. With the start of Alice Wonderland series, Walt Disney would start a company that would go on to become legend. 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However, this accusation is not accurate in regards to the majority of entertainment that Disney produces. Since the beginning of Walt Disney’s creations, the brand has focused on promotingRead MoreEssay on From Delicate Damsels to Strong Self-Starters978 Words   |  4 PagesWalt Disney. The Walt Disney Company (also known as Disney) is a mass media corporation founded by Walt Disney that is known for the creation of widely known and loved animated films, many of which include greatly admired princesses. The popularity of these princesses reached such a height that Disney created a franchise featuring various female heroines from several of Disney’s successful films. Society’s views on gender roles at different pe riods of time are reflected through each Disney Princess’sRead MoreThe Disney Departure : Differences Before And After The Death Of Walt Disney1459 Words   |  6 PagesThe Disney Departure: Differences Before and After the Death of Walt Disney According to the leadership of the Southern Baptist Convention, the Walt Disney Corporation historically stood for â€Å"basic American virtues and values† but now represents a â€Å"significant departure from Disney’s family-values image, and a gratuitous insult to Christians and others who have long supported Disney.† Their belief is that Disney entertainment products produced while Walt Disney was alive differ substantially fromRead MoreOrganizational Excellence And Change Of Walt Disney1526 Words   |  7 PagesORGANIZATION 1 Introduction Walt Disney was created by a man named Walter Elias Disney in Chicago, Illinois; he was an animator and motion picture producer. In 1923 they located to Los Angeles, California and he partner with his brother Roy in the Disney Bros Studio. ?Recently they have been called the paradigm of America and intolerance of a debaser of culture and have carried animation through the central figure in the history of animation. Walt Disney Company is a creative organizational