Marketing Test

marketing test Ch 5 Consumer behavior- Processes a consumer uses to make overprotect decisions, as well as to use and dispose of getd goods or services. 5 Steps to decision process- need recognition, information look, valuation of alternative, purchase, post purchase behavior. Need recog- result of an imbalance surrounded by actual and desired states. External stimuli is a pic, inner(a) stimuli is a past experience, good or bad. Recognition of unfulfilled wants- when a proceeds isnt performing properly, when consumer is running out of product, when another(prenominal) product is better than one being used. Info search- internal (memory) and remote (tv).

EVOKED SET (consideration set)- group of brands, resulting from an information search from which a buyer can choose. Evaluation of alternatives- rank attributes by importance, hit the books product attributes, use cut off criteria. gage purchase behavior- Cognitive dissonance inner tension that a consumer experiences after(prenominal) recognizing an inconsist...If you want to get a full essay, frame it on our website: BestEssayCheap.com

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